TikTok is introducing a updated setting that allows them to lessen the volume of AI-made videos appearing in their feeds. This initiative comes as the platform announced that it presently contains over 1 bn AI-generated clips.
Testing and Rollout
The update is in a pilot phase over the coming weeks before a global release. This development coincides with a increase in content created by AI, driven by new video-generation tools.
The Broader AI Trend
It has been noted that nearly a tenth of the most rapidly expanding video streams on another major platform exclusively feature content made by AI. A significant portion of this content is considered mass-produced AI material, a label for inferior, mass-produced content that is frequently nonsensical or surreal.
“We know from our community that many people enjoy content made with AI tools, ranging from AI artwork to science explainers, and we intend to give people the power to increase or decrease of that, based on their own likes,” said a company executive.
Volume and Proportions
The platform disclosed that there are now 1.3bn videos on its app identified as AI-generated. Overall, in excess of 100 m videos are uploaded to the app daily, making clips made by AI a relatively small percentage of its complete catalog.
How to Adjust Settings
Members will be able to reduce or increase the volume of artificial media they see by using the “manage topic” option in the app and selecting AI-made media. Other topics that can already be controlled under the setting include politics, style, aesthetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate creators to label “realistic” AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any believable AI-generated clip that is unmarked can be deleted under its community policies.
In addition, the platform will now attach an “AI-made” label to content produced via its built-in AI features, or identified by an collaborative effort for spotting AI-generated material. This measure is intended to stop users from seeking to evade the disclosure requirement.
Responsible AI Funding
The company is additionally establishing a $2 million AI literacy fund for professionals and organizations to create learning resources about using AI responsibly. This project will benefit non-profit groups specializing in training programming and robotics.
Content Safety Approach
TikTok has supported its moderation strategy, during debate over proposals to make redundant numerous content moderators in the United Kingdom. TikTok is planning to reduce a significant number of roles in its content moderation team in the UK capital, with trade unions and internet security professionals voicing alarm that humans are being replaced by machine-led review.
A trust and safety lead explained that people-led review would continue to be important, but automated tools can shield workers by filtering out the most graphic content ahead of it has to be seen by staff. The platform announced a 76% decrease in disturbing and violent content seen by safety staff over the previous year due to reliance on its AI tools.
“We think that it’s essential to integrate staff and AI to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we further consider it’s very important to reduce exposure to dangerous material as quickly as possible, which is why a significant AI assistance is proving valuable operate efficiently.”
